Economic Development
Why Downtown?


Appleton’s thriving downtown is the heart of the Fox Cities, a metropolitan population of 250,000 offering urban living in a vibrant community with small town values.

Downtown offers many reasons why…

Appleton’s Downtown is home to

  • A thriving arts and entertainment district
  • Over 100 restaurants and retail establishments
  • 2 upscale hotels with convention accommodations
  • 7000 employees
  • 5 public parking ramps
  • The public transportation hub
  • Lawrence University and museums
  • A diverse mix of residential, office, retail and entertainment

That’s not all…

  • Appleton has been rated by Forbes Magazine as one of the two best cities in Wisconsin for business
  • Downtown enjoys a daily traffic count of over 25,000 vehicles
  • Downtown hosts community celebrations, events and parades throughout the year
  • You’ll find direct access to downtown from all major highways and convenient access from the airport
  • Appleton boasts a median household effective buying income within 3 miles of Downtown of over $66,000
  • Riverfront and downtown development opportunities are attractive and affordable

Call for information on opportunities for Retail, Restaurant, or Office Space:  920-954-9112

We welcome you to Downtown Appleton, where the attitude is Downtown Cool!



116 N. Appleton Street | PO Box 2272
Appleton, WI 54912-2272
920-954-9112
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