Specialty Retail
Specialty retail fits perfectly into our long-range strategy for success. Downtown Appleton has created a Neighborhood Specialty Retail District with clusters of like and supporting businesses. They include: Furniture, Home Accessories, Women's Clothing, Bakery, Book Store, Specialty Gifts, Music, Arts and Crafts, and Spas.
A recent consumer survey has revealed the need for:
- Additional Furniture/Home Accessory Stores
- Additional Home Decorating
- Additional Specialty Gift Shops
- Additional Women's Boutique Shops
- A Specialty Grocery (fresh and specialty foods)
- A Specialty Bakery
- Office Supplies/Support Services
Success factors:
- High pedestrian and automobile traffic – 54,000 cars daily
- Significant household incomes in nearby neighborhoods – 35% are above $50,000
- Ample and convenient parking
- 7,000 downtown employees
Commercial / Office
There is a strong base of commercial offices in downtown Appleton, and they are integral to our long-range strategy for success. Downtown Appleton has created a Central Professional District that includes a wide array of businesses and offices employing up to several thousand people.
Success factors:
- Close proximity to shops and restaurants
- Safe and clean urban environment
- Highly motivated labor pool
- Ample convenient parking at reasonable rates
- Easy access to major highways
- Strong regional airport
- Centrally located with easy access to Milwaukee, Madison, Door County and Wisconsin's northwoods
Residential Development
Residential development is vital to our long-range strategy for success. Downtown Appleton has created a Residential District for the purpose of increasing residential density downtown.
Success factors:
- Close proximity to shops and restaurants
- Easy access to medical and professional services
- Safe and clean urban environment
- Fun and exciting special events and activities
- Museums, library, YMCA, transit center
- Centrally located with easy access to Milwaukee, Madison, Door County and Wisconsin's northwoods
