Buy Local in Downtown Appleton
When it comes to shopping, the locally-owned retailers along College Avenue have a variety of unique offerings guaranteed to make sure you'll find what you're looking for.

From boutique clothing and beauty salon services to music stores, the Shops on the Avenue are a great way to support the "buy local" theme. They also play a key role in making the Fox Cities "Wisconsin's Shopping Place."

Choose from a wide variety of shopping venues with our eclectic mix of retail spaces: